Promotions and Content marketing

Promotions and Content marketing for Independent Hotels

What is Content marketing and how will it help independent hotels?

Since last few years Content marketing has become the latest buzz word in online marketing. But what is content marketing?

In simple terms, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. (source: Wikipedia)

We look at content marketing as one part of a successful SEO strategy.  It is a confluence of content development and content based link building, for reaching your target market for potential direct customer acquisition.

Many Independent hotels lack the time, knowledge or resources to get started with content marketing. That’s where we come in.

Make your brand visible on the search engines and across the web

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Divine Hospitality Consulting helps Independent hotels to create awesome content, in the most strategic and results oriented way possible by developing natural links through quality content which leads to increase in social signals, customer attention and brand awareness. Backed by keyword research and a sharp focus on ROI, we help you to achieve better search engine rankings and in turn drive direct revenues and higher direct customer acquisition.

Our Promotions and Content Marketing Services for independent hotels include:

  1. Detailed SWOT Analysis: We will study your business, look at your strengths and weaknesses, and ask you questions to understand your target market and find out where your business can create a niche. After all, who knows your business better than you?
  2. We will also look at what your competition is doing successfully and unsuccessfully as well.
  3. We then apply this knowledge and our expertise to design a creative and customized content marketing strategy for your hotel which includes tons of ideas, suggestions and strategies specific to your website and target market.

Get a Custom Content Marketing Plan for Your Hotel

Every hotel is unique and it’s requirements are different, so there isn’t a one-size-fits-all solution.

Remember, Search engines do not work to make websites popular, they work to rank popular websites. The search engine algorithms can’t be gamed and we certainly are not the company who does it.

After all what’s the use of just ranking higher if it does not translate into direct bookings?

What we can definitely do is we can design and help you execute a successful and ethical online content marketing strategy aimed at making your website more visible and relevant to both search engines and more importantly your target audience to increase your direct revenues.

If you’re looking to build a result oriented content marketing and promotion plan for your hotel, do contact us. We are just a call away.